PRE-SPEND INTELLIGENCE FOR ENTERPRISE MARKETING PLANS
Less waste.Better ROI.Lower emissions.
One assessment finds the wasted spend in your media plan, before it goes live. Certified independently.
Works with Google, Meta, programmatic and offline media · GMSF aligned · Verified with Global Network for Zero
Your ads, through WE7.
One campaign, every format, scored across 7 signals before it runs. Green ships. Red gets fixed first.
Cold. Anywhere near you.
Cold. Anywhere near you.
SOLRA Ad · 0:15
Cold. Anywhere near you.
Cold. Anywhere near you.
SOLRA Ad · 0:15
Creative shown for illustration. WE7 does not make or serve ads: it scores them.
THE INDUSTRY MATH
$0.36
of every programmatic dollar reaches a consumer.
21%
of impressions go to made-for-advertising sites.
23%
of open web spend is recoverable.
Sources: ANA (2023), ISBA / PwC (2020). Your numbers come from your own data.
Seven signals. One score.
The WE7 Score reads every media plan across the seven signals where budget and emissions leak together.
Wasted impressions burn budget and emissions together. The carbon signal shows you where.
Find the budget your tools can't see
Optimizers tune the plan you already bought. The waste sits outside their window.
Decide at the planning table
The biggest ROI and emission levers lock before money is committed. We work pre spend.
Evidence, not estimates
Measured under GMSF, the media industry's standard. Independently verified. Ready for your reporting.
Same media plan. Two outcomes.
IllustrativeAs briefed
$10.0MAfter the Assessment
$1.1M redeployedONE PRODUCT
Marketing Carbon Intelligence Assessment
One market or business unit. Twelve months of data in, one board ready page out. Fixed scope, fixed timeline.
Start the conversationIncludes: Marketing Carbon Baseline · Campaign Carbon Score · carbon and cost on one page · opportunities ranked by value · certification readiness.
Your entry point to WE Zero, the twelve month program.
Your next media plan, before sign-off
Illustrative$18.4M
Media spend analyzed
$3.2M
Inefficiency exposure
$1.1M
Actionable opportunity
-31%
Carbon reduction potential
Three steps. No belief required.
Analyze
Twelve months of your campaign data becomes your baseline.
Decide
See what to change before the next plan is committed, and what it is worth.
Certify
Your reduction, independently verified through the Global Network for Zero.
Can anyone show you, on one page, where your budget and emissions are being wasted together?
If the answer is no, that is where we start: before the next plan is signed.
Let's talk