At WE7 AI, we believe conscious marketing starts with awareness and awareness begins with data we can trust. That’s why we’ve partnered with Digital Carbon Online: to bring visibility to the unseen environmental impact of our digital actions. Together, we are redefining what performance means in marketing not just in terms of clicks and conversions, but in carbon cost and climate responsibility.
We live in a world where digital presence is often mistaken for being weightless. We build websites, launch campaigns, scroll endlessly and rarely pause to consider the energy behind every interaction. But the truth is: every page view, every click, every image loaded carries a carbon cost. And it's time we start acknowledging it.
That’s where Digital Carbon Online comes in.
They are building a critical layer of visibility in the digital ecosystem—helping us see the invisible cost of our online activities. Using an emerging methodology developed by the Green Web Foundation, Digital Carbon Online estimates the CO2 emissions of websites based on the energy required to transfer data. It’s a nuanced process that considers how data travels across servers, networks, and devices—and how different design decisions can make a website heavier or lighter on the environment.
Their platform offers two models to reflect this range:
A Standard Model, based on the widely recognized WebsiteCarbon.com methodology
An Alt Model, which digs deeper to include deferred and lazy-loaded content
Example of WE7’s website dashboard under Digital Carbon Online
These two perspectives don’t deliver one fixed number, but rather a spectrum—an honest reminder that the carbon weight of a page depends on how consciously it's been built.
They also offer subscription-based access to detailed dashboards, carbon certifications, and practical tools for anyone wanting to build with intention. You can learn more about their offerings here.
At WE7 AI, this mission resonates deeply with our own.
We believe that marketing shouldn’t just drive visibility and revenue—it should reflect the values we want to see in the world. As a conscious marketing platform, our purpose is to transform the way companies grow. And that means helping them track not just ROI, but environmental impact.
That’s why we’re integrating Digital Carbon Online’s methodology into our platform. Soon, every marketing plan, every campaign designed through WE7 AI will carry a new kind of metric alongside the usual ones: its estimated carbon footprint. This will allow teams to not only measure and reduce emissions, but to make informed creative choices rooted in responsibility and regeneration.
But we know this shift isn’t just about tools or dashboards. It’s about building something larger—something shared.
Looking ahead, we’re working together to create more than just a partnership. We're building a movement.
In the coming months, WE7 AI and Digital Carbon Online will collaborate on a number of initiatives:
Online and offline events where designers, marketers, developers, and entrepreneurs come together to explore how digital can become more sustainable and impactful
Educational webinars and learning series designed to break down complex topics like website carbon measurement, regenerative marketing strategies, and ESG alignment
Shared tools and platform integrations that make it easier for businesses to access actionable, real-time carbon insights and apply them across their marketing systems
A community of changemakers—a growing network of people who believe business can do more, and marketing can mean better
Example of WE7’s website dashboard under Digital Carbon Online
Our aim is simple, but profound: to create a space where conscious creativity, data intelligence, and environmental awareness all come together. A place where the question isn’t just “What will this campaign achieve?” but also, “At what cost—and how can we make it better?”
Because marketing isn’t just a tool. It’s a responsibility.
And with the right partners, the right insights, and the right intention, it can become a force for real, measurable good.
If you’re building digital experiences, running campaigns, or simply curious about how sustainability meets strategy, this conversation is for you. We invite you to be part of it.
Let’s build a digital future that’s not just smarter but lighter.